H&M 'In Betweens' 2025

Description

Model Alex Consani stands candidly on an urban sidewalk leaning against a dark street pole while looking down at a smartphone. She wears an oversized tan workwear jacket with a contrasting black collar layered over a white cropped top, dark trousers, and a striped button-down shirt tied around her waist. Her blonde hair is styled with multiple clips across the bangs, complemented by thin optical glasses and a delicate chain necklace. The outdoor setting is illuminated by soft natural daylight against storefront architecture.

Style

Editorial, Vertical, Earthy

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Street

Context

Editorial