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Brand
H&M
Project'In Betweens'
A model wearing a black lace camisole and dark trousers stands on a city street, holding a dark jacket with a doll charm.

H&M 'In Betweens' 2025

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Adam Katz Sinding
Adam Katz SindingPhotographer
Melodie Jeng
Melodie JengPhotographer
Robbie Mailer Howat
Robbie Mailer HowatDirector
Kalle Eklund
Kalle EklundHair Stylist
Patrick Glatthaar
Patrick GlatthaarMakeup Artist
Alex Consani
Alex ConsaniModel
Awar Odhiang
Awar OdhiangModel
Jacqui Hooper
Jacqui HooperModel
Mariacarla Boscono
Mariacarla BosconoModel
Maty Fall
Maty FallModel
Mona Tougaard
Mona TougaardModel
Paloma Elsesser
Paloma ElsesserModel
Sora Choi
Sora ChoiModel
Vittoria Ceretti
Vittoria CerettiModel

Tags

woman standing on streetwoman standingwoman on streetblack lace camisoleblack camisolelace camisolecamisoledark trouserstrousersdark jacketjacket

Description

This fashion editorial image from the H&M project 'In Betweens' captures a model posing outdoors on a sunlit city street. The central figure wears a black lace-trim camisole top paired with loose dark trousers and dark shoes, holding a folded dark jacket accessorized with a small doll charm. The natural daylight casts sharp shadows on the paved ground, highlighting the urban backdrop filled with distant pedestrians, parked vehicles, and traditional European street architecture. The composition presents a candid yet styled street-level perspective.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (70%)
Charcoal (30%)

Background

Street

Context

Lookbook