H&M Denim World 2024

Description

This fashion editorial image from the Denim World project features model Vetle Emile Majambere photographed by Senta Simond, with creative direction by Marcus Söder and hair styling by Shiori Takahashi. The subject stands in an industrial interior with a distressed textured wall and exposed wooden paneling. He wears a dark hooded jacket paired with heavily pocketed dark cargo pants and black shoes. Natural light streams across the floor, creating a stark contrast with the muted background. The styling and composition reflect a modern streetwear aesthetic.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Concrete Texture

Context

Advertising Campaign, Lookbook