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Model from behind wearing an off-white t-shirt with black block lettering against a plain wall.

H&M Denim World 2024

About

This portrait from the Denim World project for H&M captures a model viewed from behind against a plain white wall. The subject wears an off-white t-shirt featuring prominent distressed black lettering on the back. The model's blonde dreadlocks fan out in motion. The image is photographed by Senta Simond with creative direction by Marcus Söder, hair styling by Shiori Takahashi, and features model Vetle Emile Majambere.

Brand

H&M

Project

H&M Denim World 2024

Keywords

model from behindmodelperson from behindoff white t shirtt shirtprinted t shirt

Credits

Senta Simond
Photographer
Marcus Söder
Creative Director
Shiori Takahashi
Hair Stylist
Vetle Emile Majambere
Model

Styles

EditorialVertical

Techniques

Natural light

Industries

High Street Fashion

Background

White Seamless

Context

Advertising Campaign
Editorial
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