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Brand
H&M
ProjectDenim World

H&M Denim World 2024

Associated creatives

Senta Simond
Senta SimondPhotographer
Marcus Söder
Marcus SöderCreative Director
Shiori Takahashi
Shiori TakahashiHair Stylist
Vetle Emile Majambere
Vetle Emile MajambereModel

Tags

man in dark denim cargo pantsman in dark denimdark denim cargo pantsdenim cargo pantscargo pantsblack jackethooded jacket

Description

This fashion video campaign for H&M titled Denim World features model Vetle Emile showcasing contemporary streetwear styles within an industrial, unfinished interior setting. The background features distressed exposed brick walls and a sliding metal door. The subject wears dark denim cargo pants paired with a black hooded jacket, later transitioning into a cream-colored hoodie. The video was photographed by Senta Simond and directed by Marcus Söder with hair styling by Shiori Takahashi.