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Brand
H&M
ProjectDenim World
Model with blonde dreadlocks wearing a plaid shirt and dark jeans seated backward on a metal chair against a plain wall.

H&M Denim World 2024

Associated creatives

Senta Simond
Senta SimondPhotographer
Marcus Söder
Marcus SöderCreative Director
Shiori Takahashi
Shiori TakahashiHair Stylist
Vetle Emile Majambere
Vetle Emile MajambereModel

Tags

man seated on chairman seatedseated manmanplaid shirtdark denim jeansblack and white shirtloose jeans

Description

This fashion portrait from the Denim World project for H&M features model Vetle Emile Majambere seated backward on a simple metal-frame chair. He wears a black and white patterned long-sleeve shirt over a dark top, paired with loose-fitting dark denim jeans and black footwear. His blonde dreadlocked hair falls forward as he looks downward in a contemplative pose. The composition is captured against a textured off-white wall with a neutral concrete floor, emphasizing the clean, minimalist styling. Photography is credited to Senta Simond with creative direction by Marcus Söder.

Style

Editorial, Vertical, Clean

Industries

High Street Fashion

Color

Jet Black (50%)
Pure White (50%)

Background

Concrete Texture

Context

Lookbook