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Brand
H&M
ProjectDenim World
Model wearing a black t-shirt over a black hoodie and acid wash jeans against a plain concrete wall with vertical copper pipes

H&M Denim World 2024

Associated creatives

Senta Simond
Senta SimondPhotographer
Marcus Söder
Marcus SöderCreative Director
Shiori Takahashi
Shiori TakahashiHair Stylist
Vetle Emile Majambere
Vetle Emile MajambereModel

Tags

model in black t-shirtblack t-shirtacid wash jeansblack hoodieman in streetwearman wearing sunglasses

Description

This fashion editorial image for the H&M project Denim World was captured by photographer Senta Simond with creative direction by Marcus Söder and hair styling by Shiori Takahashi. Model Vetle Emile Majambere is shown from behind and in profile, wearing a dark black t-shirt over a hooded top and acid wash denim jeans. The setting features a neutral industrial concrete wall accented by two vertical copper pipes running along the left side. The lighting is soft and natural, emphasizing the textured fabrics and relaxed streetwear silhouette.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (50%)
Slate (50%)

Background

Concrete Texture

Context

Lookbook