H&M Denim World 2024

About

This fashion editorial image for the H&M project Denim World was captured by photographer Senta Simond with creative direction by Marcus Söder and hair styling by Shiori Takahashi. Model Vetle Emile Majambere is shown from behind and in profile, wearing a dark black t-shirt over a hooded top and acid wash denim jeans. The setting features a neutral industrial concrete wall accented by two vertical copper pipes running along the left side. The lighting is soft and natural, emphasizing the textured fabrics and relaxed streetwear silhouette.