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Brand
H&M
ProjectDenim World
Rear view of a model wearing a black graphic t-shirt and acid wash denim pants against a neutral background.

H&M Denim World 2024

Associated creatives

Senta Simond
Senta SimondPhotographer
Marcus Söder
Marcus SöderCreative Director
Shiori Takahashi
Shiori TakahashiHair Stylist
Vetle Emile Majambere
Vetle Emile MajambereModel

Tags

man wearing black graphic t-shirtblack graphic t-shirtgraphic t-shirtacid wash denim pantsacid wash denimdenim pantsmodel wearing black t-shirtman from behind

Description

This fashion editorial image for the H&M Denim World project features model Vetle Emile Majambere photographed from behind. The model wears a dark black layered t-shirt with large distressed white lettering on the back reading FAIRFAX LOS ANGELES 90036, CA, paired with acid wash textured denim trousers. The composition employs a vertical framing style against a minimalist, neutral studio background. Soft lighting enhances the textural quality of the garments and the model's distinct braided hairstyle.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (70%)
Charcoal (30%)

Background

White Seamless

Context

Lookbook