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Brand
H&M
ProjectDenim World
Model with blonde dreadlocks wearing dark t-shirt and acid wash cargo pants standing in unfinished room

H&M Denim World 2024

Associated creatives

Senta Simond
Senta SimondPhotographer
Marcus Söder
Marcus SöderCreative Director
Shiori Takahashi
Shiori TakahashiHair Stylist
Vetle Emile Majambere
Vetle Emile MajambereModel

Tags

man wearing dark t shirtman wearing cargo pantsman with blonde dreadlocksblack manmandark t shirtt shirtcargo pantsacid wash cargo pantsblonde dreadlocksdreadlocks

Description

This fashion editorial portrait for H&M Denim World features model Vetle Emile Majambere photographed by Senta Simond, with creative direction by Marcus Söder and hair styling by Shiori Takahashi. The subject is captured standing within a raw, unfinished architectural interior with distressed plaster walls and open architectural framing in the background. He wears a dark grey long-sleeve t-shirt paired with dark acid-wash utility cargo pants, accessorized with a metallic silver chain necklace. His blonde dreadlocks frame his face as he gazes forward with a neutral expression under natural, diffused lighting.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (50%)
Charcoal (50%)

Background

Residential Building

Context

Lookbook