H&M Denim World 2024

About

This fashion editorial portrait for H&M Denim World features model Vetle Emile Majambere photographed by Senta Simond, with creative direction by Marcus Söder and hair styling by Shiori Takahashi. The subject is captured standing within a raw, unfinished architectural interior with distressed plaster walls and open architectural framing in the background. He wears a dark grey long-sleeve t-shirt paired with dark acid-wash utility cargo pants, accessorized with a metallic silver chain necklace. His blonde dreadlocks frame his face as he gazes forward with a neutral expression under natural, diffused lighting.