H&M
Denim World
Brand
ProjectDenim World
Date
Aug 2024
Description
For H&M's Denim World, photographer Senta Simond and creative director Marcus Söder present a series of fashion editorials focused on utility and texture. The project features model Vetle Emile Majambere captured against minimalist studio backgrounds and raw, industrial interiors, highlighting a modern streetwear-inspired aesthetic. The imagery utilizes soft natural light to draw out the nuances of acid-wash denim, leather outerwear, and distressed fabrics. Hair styling by Shiori Takahashi provides a distinct visual element, framing the compositions with consistent, clean editorial precision.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black
Context
Lookbook
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