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Brand
H&M
ProjectDenim World
Model wearing dark grey cargo pants and a matching bomber jacket with hands in pockets against a metallic studio backdrop.

H&M Denim World 2024

Associated creatives

Senta Simond
Senta SimondPhotographer
Marcus Söder
Marcus SöderCreative Director
Shiori Takahashi
Shiori TakahashiHair Stylist
Vetle Emile Majambere
Vetle Emile MajambereModel

Tags

man wearing dark cargo trousers and bomber jacketman wearing dark cargo trousersdark cargo trouserscargo trousersblack bomber jacketbomber jacketman standingmodel

Description

This fashion campaign portrait for H&M Denim World features model Vetle Emile Majambere captured by photographer Senta Simond. The subject wears dark grey cargo trousers paired with a matching zipped bomber jacket and a dark hoodie, with hands resting in the pockets. The styling is overseen by creative director Marcus Söder, with hair styling by Shiori Takahashi. The composition is set against an industrial interior backdrop featuring a metallic vertical panel and light-coloured walls.

Style

Vertical, Commercial, Clean

Industries

High Street Fashion

Color

Charcoal (90%)

Background

Concrete Texture

Context

Advertising Campaign