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Model wearing a distressed cream hoodie with a hood up against a mottled neutral wall.

H&M Denim World 2024

Associated creatives

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Description

This fashion editorial photograph for H&M's Denim World project features model Vetle Emile Majambere captured by photographer Senta Simond. The model wears a cream-colored distressed hoodie with the hood pulled up, showcasing textured fabric grading. Creative direction was led by Marcus Söder with hair styling by Shiori Takahashi. The composition is set against a textured, neutral-toned interior wall.

Style

Editorial, Vertical, Clean

Industries

High Street Fashion

Color

Cream (70%)
Caramel (30%)

Background

Concrete Texture

Context

Lookbook