Brand
ProjectDenim World
H&M Denim World 2024
Associated creatives
Tags
Description
This portrait from the Denim World project for H&M features model Vetle Emile Majambere photographed by Senta Simond with creative direction by Marcus Söder and hair styling by Shiori Takahashi. The subject is captured from the chest up against a plain white seamless background, wearing a button-down shirt with a black and white plaid pattern. He wears dark wraparound sunglasses and has light blonde dreadlocks. The lighting is clean and even, accentuating the texture of the woven cotton fabric.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black (50%)
Pure White (50%)
Background
White Seamless
Context
Advertising Campaign