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Brand
H&M
ProjectDenim World
Model in a black hooded leather jacket and dark cargo jeans standing indoors against a pale wall.

H&M Denim World 2024

Associated creatives

Senta Simond
Senta SimondPhotographer
Marcus Söder
Marcus SöderCreative Director
Shiori Takahashi
Shiori TakahashiHair Stylist
Vetle Emile Majambere
Vetle Emile MajambereModel

Tags

man in black hooded leather jacketblack hooded leather jacketleather jacketblack jacketman in dark cargo jeansdark cargo jeanscargo jeansblack man standingman standingblack man

Description

This editorial portrait for the H&M Denim World project features model Vetle Emile Majambere captured by photographer Senta Simond. Creative direction by Marcus Söder and hair styling by Shiori Takahashi complete the production. The subject stands in an indoor space with neutral walls, wearing a black hooded leather jacket paired with dark acid-wash cargo denim trousers. Natural daylight casts a clean illumination across the scene, highlighting the textures of the apparel.

Style

Editorial, Horizontal, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (60%)
Charcoal (40%)

Background

White Seamless

Context

Lookbook