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Brand
H&M
ProjectDenim World
Model wearing a dark leather bomber jacket and cap posing indoors for H&M

H&M Denim World 2024

Associated creatives

Senta Simond
Senta SimondPhotographer
Marcus Söder
Marcus SöderCreative Director
Shiori Takahashi
Shiori TakahashiHair Stylist
Vetle Emile Majambere
Vetle Emile MajambereModel

Tags

man wearing leather jacketleather jacketman in leather jacketblack leather bomber jacketleather bomber jacketbomber jacketacid wash jeansdenim jeansdark capbaseball capreflective sunglassessunglasses

Description

This fashion editorial image for H&M's Denim World project features a model captured from the side against an industrial concrete background. The subject wears a dark leather bomber jacket, a matching dark cap, and reflective sunglasses, paired with acid-wash denim jeans. Natural light highlights the profile and textures of the outfit. Senta Simond served as photographer, with creative direction by Marcus Söder, hair by Shiori Takahashi, and modeling by Vetle Emile Majambere.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (60%)
Denim (40%)

Background

Concrete Texture

Context

Lookbook