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Brand
H&M
ProjectDenim World
Model wearing a plaid overshirt, black tank top, and loose dark jeans against a plain corner wall background

H&M Denim World 2024

Associated creatives

Senta Simond
Senta SimondPhotographer
Marcus Söder
Marcus SöderCreative Director
Shiori Takahashi
Shiori TakahashiHair Stylist
Vetle Emile Majambere
Vetle Emile MajambereModel

Tags

man in plaid overshirtplaid overshirtovershirtloose dark jeansdark jeansjeansblack tank toptank topblonde braided hairbraided hair

Description

This fashion editorial image for H&M's Denim World project features model Vetle Emile Majambere photographed by Senta Simond with creative direction by Marcus Söder and hair styling by Shiori Takahashi. The subject stands in a corner against a plain off-white wall, wearing a patterned plaid overshirt layered over a black tank top, paired with loose dark denim jeans and black shoes. His blonde braided hair falls forward as he gazes downward, with silver chains adorning his neck. The lighting is soft and natural, emphasizing the relaxed fit and streetwear-inspired styling of the garments.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (50%)
Cream (50%)

Background

White Seamless

Context

Lookbook