Hackney Half Marathon Brand Identity 2019

Description

This brand identity project for the Hackney Half Marathon showcases a dynamic design system combining graphic layouts, typography, and athletic imagery. The composition integrates product shots of race medals and race numbers alongside black-and-white action photography of runners. Bold blue accent blocks and a structured grid layout define the visual language of the campaign. Created by Soft Power, the design establishes a cohesive aesthetic for the sporting event.

Style

Horizontal, Commercial, Monochrome, Graphic

Techniques

Typography, Infographics

Industries

Sportswear

Color

Context

Advertising Campaign