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·Hackney Half Marathon brand identity runner action shot

Low-angle shot of a runner in a neon yellow top and dark shorts stretching against an urban brick wall background.

Hackney Half Marathon Brand Identity 2019

Associated creatives

Description

A dynamic low-angle action shot captures a runner wearing a bright neon yellow top and dark athletic shorts while stretching outdoors. In the background, other runners are visible near a graffitied urban brick wall and concrete ground. The natural lighting highlights the motion and texture of the sportswear performance apparel. The composition conveys energy and movement for the Hackney Half Marathon brand identity project designed by Soft Power.

Style

Lifestyle, Vertical, Clean

Techniques

Natural light

Industries

Sportswear

Color

Lime (30%)

Jet Black (50%)

Pure White (20%)

Background

Street

Context

Advertising Campaign