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Low-angle shot of a runner in a neon yellow top and dark shorts stretching against an urban brick wall background.

Hackney Half Marathon Brand Identity 2019

About

A dynamic low-angle action shot captures a runner wearing a bright neon yellow top and dark athletic shorts while stretching outdoors. In the background, other runners are visible near a graffitied urban brick wall and concrete ground. The natural lighting highlights the motion and texture of the sportswear performance apparel. The composition conveys energy and movement for the Hackney Half Marathon brand identity project designed by Soft Power.

Brand

Hackney Half Marathon

Project

Hackney Half Marathon Brand Identity 2019

Keywords

runner stretchingrunnerperson stretchingneon yellow topneon topyellow topdark athletic shortsathletic shortsblack shorts

Credits

Soft Power
Graphic Design

Styles

LifestyleVerticalClean

Techniques

Natural light

Industries

Sportswear

Background

Street

Context

Advertising Campaign
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