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BrandHackney Half Marathon
ProjectBrand Identity
Graphic design brand identity layout featuring a runner in a black t-shirt and typographic overlays for Hackney Half Marathon

Hackney Half Marathon Brand Identity 2019

Associated creatives

Soft Power
Soft PowerGraphic Design

Tags

graphic design layoutgraphic designdesign layoutbrand identityathlete in black t shirtathleteblack t shirtt shirt

Description

This graphic design composition features a dynamic brand identity for the Hackney Half Marathon. The layout combines a split view showing an athlete in motion wearing a black t-shirt and shorts alongside a low-angle overhead shot of participants. Bold white diagonal graphic elements and clean typography overlay the images, incorporating event details and the brand logo. The monochromatic palette emphasizes form and motion, creating a striking visual hierarchy.

Style

Artistic, Vertical, Monochrome, Clean

Techniques

Typography

Industries

Sportswear

Color

Jet Black (60%)
Pure White (40%)

Background

White Seamless

Context

Advertising Campaign