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·Hackney Half Marathon brand identity design and graphic layout

Split composition showing a person in black activewear and a group huddled looking down, with graphic text and Nike branding overlays.

Hackney Half Marathon Brand Identity 2019

Associated creatives

Description

This visual composition features a dual-panel layout showcasing athletic branding. The left panel depicts a figure in a black t-shirt and shorts captured in dynamic motion, emphasizing an ergonomic silhouette. The right panel uses a bird's-eye view of a group of people huddled together, overlaid with white diagonal graphic stripes and structured typographic elements. The overall aesthetic is high-contrast, black and white, and heavily influenced by Swiss-style graphic design principles. The Nike swoosh logo is visible in the bottom right corner, reinforcing the sport and fitness context of the brand identity.

Style

Artistic, Commercial

Techniques

Typography, Motion Graphics

Industries

Sportswear