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BrandHackney Half Marathon
ProjectBrand Identity
Graphic design and brand identity poster featuring bold typography alongside a person wearing white running shorts and jacket.

Hackney Half Marathon Brand Identity 2019

Associated creatives

Soft Power
Soft PowerGraphic Design

Tags

graphic designbrand identitytypographyathletic apparelwhite running shortsrunning shortswhite jacketsports jacket

Description

Graphic design and brand identity project created for the Hackney Half Marathon by Soft Power. The layout juxtaposes editorial photography of athletic apparel, including white running shorts and a lightweight translucent jacket, alongside bold graphic typography spelling out moves in stark black, white, and grey tones. The composition employs clean geometric framing and high-contrast typography to establish a modern athletic aesthetic.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography, Vector

Industries

Outdoor & Adventure Sports

Color

Pure White (50%)
Charcoal (30%)
Light Grey (20%)

Background

White Seamless

Context

Advertising Campaign