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BrandHackney Half Marathon
ProjectBrand Identity
White graphic monogram logo with diagonal parallel stripes and a swoosh icon centered on a solid black background.

Hackney Half Marathon Brand Identity 2019

Associated creatives

Soft Power
Soft PowerGraphic Design

Tags

white graphic logographic logowhite logostriped monogrammonogram logostriped logogeometric logologo design

Description

A graphic design presentation created by Soft Power for the Hackney Half Marathon brand identity project. The composition features a bold white geometric monogram composed of diagonal parallel lines, accompanied by a swoosh outline set against a solid black background. The minimal layout uses high-contrast typography and graphic elements for a clean aesthetic. The piece reflects modern athletic branding and visual identity standards.

Style

Horizontal, Commercial, Minimalist

Techniques

Vector

Industries

Cycling

Color

Pure White (100%)

Background

Black Seamless

Context

Advertising Campaign