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BrandHackney Half Marathon
ProjectBrand Identity
Graphic design poster featuring bold red and black typography alongside a black-and-white action photo of two runners

Hackney Half Marathon Brand Identity 2019

Associated creatives

Soft Power
Soft PowerGraphic Design

Tags

graphic design postergraphic designposter designtypography postertypographytwo runnersrunners

Description

This graphic design piece for the Hackney Half Marathon brand identity pairs bold typographic design with dynamic photography. The left side features striking red-and-white blocks with prominent black text reading ONE ROAD AT A TIME, LET'S MOVE. The right side displays a high-contrast black-and-white photograph of two runners in motion against a textured wall. Created by Soft Power, the composition balances clean typographic layout with energetic sports imagery.

Style

Horizontal, Commercial, Graphic

Techniques

Typography

Industries

Sportswear

Color

Crimson (50%)
Jet Black (50%)

Context

Advertising Campaign, Digital / Display Advertising