Bryce Duffy, Photographer,

Description

This digital interface layout for Nike Basketball features a central basketball player in a white and black jersey mid air against a deep black background, holding a basketball. Flanking the central figure are smaller action figures of basketball players holding balls, framed by graphic winged motifs and missile graphics. The user interface includes navigation items for Flight Story featuring a retro television icon and Flight Shoes featuring a sneaker graphic, with Nike Basketball branding in the upper left corner. The composition uses high contrast and graphic layering to highlight athletic performance and product lines. Photographer Bryce Duffy captures the dynamic energy of the athlete within a sleek digital web context.

Style

Horizontal, Commercial, Monochrome, Minimalist

Techniques

Typography, UI illustration

Industries

Basketball

Color

Background

Black Seamless

Context

Website / Web