Hackney Half Marathon Brand Identity 2019

Description

This brand identity piece features an embossed typography logo for the Hackney Half Marathon. The design is debossed into a rough, textured dark grey concrete surface, creating sharp dimensional shadows and highlights. Soft natural lighting emphasizes the depth of the recessed letterforms against the granular wall background.

Style

Horizontal, Commercial, Desaturated, Polished

Techniques

Emboss & Deboss

Color

Background

Concrete Texture

Context

Advertising Campaign