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Embossed typography logo design for Hackney Half Marathon featuring stylized diagonal letterforms on a textured dark grey concrete surface

Hackney Half Marathon Brand Identity 2019

About

This brand identity piece features an embossed typography logo for the Hackney Half Marathon. The design is debossed into a rough, textured dark grey concrete surface, creating sharp dimensional shadows and highlights. Soft natural lighting emphasizes the depth of the recessed letterforms against the granular wall background.

Brand

Project

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Credits

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Techniques

Background

Concrete Texture

Context

Advertising Campaign
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