Hackney Half Marathon Brand Identity 2019

Description

Graphic design brand identity project for the Hackney Half Marathon featuring bold sliced typography and high-contrast layouts. The composition is split into two panels, with the left panel showing dark grey on black and the right panel showing black and neon yellow on a white background. Sliced diagonal lines intersect the bold uppercase lettering to create a dynamic, energetic visual rhythm. The overall aesthetic is graphic and minimalist with stark colour contrast.

Style

Commercial, Square, Graphic

Techniques

Typography, Vector

Industries

Cycling

Color

Background

Solid Colour

Context

Advertising Campaign