Hackney Half Marathon Brand Identity 2019

Description

This graphic design brand identity project for the Hackney Half Marathon features a stack of custom matte black finisher medals paired with branded red and black ribbons. The shot highlights the geometric embossed lettering on the medal surfaces alongside the distinctive Nike swoosh branding. Soft lighting emphasizes the sleek metallic textures and dark monochromatic aesthetic of the awards. The arrangement creates a layered composition showcasing the physical components of the race day branding.

Style

Horizontal, Commercial, Clean, Raw

Industries

Outdoor & Adventure Sports

Color

Context

Advertising Campaign