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BrandGucci
Project'Gucci Monte Carlo Second Chapter' 2026 Ad Campaign
Model standing on a sunny beach holding a light canvas backpack with red and green web stripes under floral umbrellas.

Gucci 'Gucci Monte Carlo Second Chapter' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Mark Seliger
Mark SeligerPhotographer
Marcell Rev
Marcell RevVideographer
Tian Xi Wei
Tian Xi WeiModels
Amelia Gray
Amelia GrayModels
Anok Yai
Anok YaiModels
Elisabetta Dessy
Elisabetta DessyModels
Emma Koch
Emma KochModels
Kayako Higuchi
Kayako HiguchiModels
Felix Friedman
Felix FriedmanModels
Ibrahima Kane
Ibrahima KaneModels
and Samuel Watson
and Samuel WatsonModels
Marie Chaix
Marie ChaixStylist
Anthony Turner
Anthony TurnerHair
Sam Visser
Sam VisserMakeup
Elena Stepaniuk and Elisa Grieco
Elena Stepaniuk and Elisa GriecoManicurist
Jussi Vuorenlehto and Piergiorgio Del Moro
Jussi Vuorenlehto and Piergiorgio Del MoroCasting Director

Tags

black male modelmale modelman holding backpackcanvas backpackstriped backpackbackpackblack zip jacketfitted jacketblack trouserswireframe sunglassessunglasses

Description

A male model stands outdoors on a coastal pebble beach in Monte Carlo under bright daylight. He wears a fitted black zip-up long-sleeve top paired with black trousers and slim wire-frame sunglasses. In his hand, he holds an off-white canvas backpack detailed with central green and red vertical webbing stripes. Surrounding him are resort sun loungers and decorative parasols lined with floral fabric, with high-rise coastal architecture and the sea visible in the background.

Style

Vertical, Commercial, Clean, Polished

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Beige (30%)

Background

Sandy Beach

Context

Advertising Campaign