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Brand
Gucci
Project'Gucci Monte Carlo Second Chapter' 2026 Ad Campaign
Model seated on a quilted bed wearing a black high-neck dress, white loafers, and resting a white shoulder bag beside her.

Gucci 'Gucci Monte Carlo Second Chapter' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Mark Seliger
Mark SeligerPhotographer
Marcell Rev
Marcell RevVideographer
Tian Xi Wei
Tian Xi WeiModels
Amelia Gray
Amelia GrayModels
Anok Yai
Anok YaiModels
Elisabetta Dessy
Elisabetta DessyModels
Emma Koch
Emma KochModels
Kayako Higuchi
Kayako HiguchiModels
Felix Friedman
Felix FriedmanModels
Ibrahima Kane
Ibrahima KaneModels
and Samuel Watson
and Samuel WatsonModels
Marie Chaix
Marie ChaixStylist
Anthony Turner
Anthony TurnerHair
Sam Visser
Sam VisserMakeup
Elena Stepaniuk and Elisa Grieco
Elena Stepaniuk and Elisa GriecoManicurist
Jussi Vuorenlehto and Piergiorgio Del Moro
Jussi Vuorenlehto and Piergiorgio Del MoroCasting Director

Tags

east asian woman seatedeast asian womanwoman seatedblack textured dressblack dresswhite shoulder bagleather shoulder bagwhite leather loaferswhite loafers

Description

A model is seated on the edge of a large bed covered in a cream quilted bedspread inside an elegantly appointed room. She wears a high-neck black textured garment styled with off-white flat loafers and rests a structured white leather shoulder bag on the mattress. In the softly lit background, a classic red armchair stands against neutral paneled walls over patterned carpeting.