Gucci 'Gucci Monte Carlo Second Chapter' 2026 Ad Campaign 2026
Associated creatives
DemnaGucci Creative Director
Riccardo ZanolaArt Director
Mark SeligerPhotographer
Marcell RevVideographer
Tian Xi WeiModels
Amelia GrayModels
Anok YaiModels
Elisabetta DessyModels
Emma KochModels
Kayako HiguchiModels
Felix FriedmanModels
Ibrahima KaneModels
and Samuel WatsonModels
Marie ChaixStylist
Anthony TurnerHair
Sam VisserMakeup
Elena Stepaniuk and Elisa GriecoManicurist
Jussi Vuorenlehto and Piergiorgio Del MoroCasting Director
Tags
Description
Model Anok Yai poses dynamically in a classic white paneled doorway for the Gucci Monte Carlo campaign. She leans against the molding with her right leg extended horizontally across the narrow corridor, resting her pointed-toe black stiletto against the opposing wall. She wears a voluminous dark brown or black textured fur coat over sheer dark tights and holds a large Gucci monogram canvas hobo bag featuring the iconic green and red web stripe. The corridor is lined with a navy blue and white interlocking geometric carpet, illuminated by a small decorative wall sconce.
Style
Vertical, Commercial, playful, Moody
Techniques
Soft Light
Industries
Luxury Fashion Houses
Color
Off-Black (70%)
Beige (30%)
Background
Hallway
Context
Advertising Campaign