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BrandGucci
Project'Gucci Monte Carlo Second Chapter' 2026 Ad Campaign
Blonde woman in a sparkling black halter dress posing inside a luxury car holding a black Gucci Dionysus chain bag.

Gucci 'Gucci Monte Carlo Second Chapter' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Mark Seliger
Mark SeligerPhotographer
Marcell Rev
Marcell RevVideographer
Tian Xi Wei
Tian Xi WeiModels
Amelia Gray
Amelia GrayModels
Anok Yai
Anok YaiModels
Elisabetta Dessy
Elisabetta DessyModels
Emma Koch
Emma KochModels
Kayako Higuchi
Kayako HiguchiModels
Felix Friedman
Felix FriedmanModels
Ibrahima Kane
Ibrahima KaneModels
and Samuel Watson
and Samuel WatsonModels
Marie Chaix
Marie ChaixStylist
Anthony Turner
Anthony TurnerHair
Sam Visser
Sam VisserMakeup
Elena Stepaniuk and Elisa Grieco
Elena Stepaniuk and Elisa GriecoManicurist
Jussi Vuorenlehto and Piergiorgio Del Moro
Jussi Vuorenlehto and Piergiorgio Del MoroCasting Director

Tags

gucci dionysus baggucci dionysus shoulder bagdionysus handbagblack evening dressglitter halter dressblonde woman in carblonde womanwoman in carcrystal drop earringschain strap handbag

Description

A blonde model poses inside the front seat of a luxury vehicle for the Gucci Monte Carlo campaign. She wears a glittering black halter-neck evening dress paired with ornate crystal drop earrings, a matching necklace, and dramatic dark smokey eye makeup. Held across her torso is a black crystal-embellished Gucci Dionysus shoulder bag featuring a silver-tone tiger head horseshoe clasp and a gold chain strap. Direct, high-contrast flash lighting illuminates the subject against deep shadows and the rich cognac leather upholstery of the car interior.

Style

Vertical, Commercial, Moody, Glossy

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Gold (20%)

Context

Advertising Campaign