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BrandGucci
Project'Gucci Monte Carlo Second Chapter' 2026 Ad Campaign
Amelia Gray seated poolside wearing a black sequin one-shoulder dress with a silver shoulder bag for Gucci.

Gucci 'Gucci Monte Carlo Second Chapter' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Mark Seliger
Mark SeligerPhotographer
Marcell Rev
Marcell RevVideographer
Tian Xi Wei
Tian Xi WeiModels
Amelia Gray
Amelia GrayModels
Anok Yai
Anok YaiModels
Elisabetta Dessy
Elisabetta DessyModels
Emma Koch
Emma KochModels
Kayako Higuchi
Kayako HiguchiModels
Felix Friedman
Felix FriedmanModels
Ibrahima Kane
Ibrahima KaneModels
and Samuel Watson
and Samuel WatsonModels
Marie Chaix
Marie ChaixStylist
Anthony Turner
Anthony TurnerHair
Sam Visser
Sam VisserMakeup
Elena Stepaniuk and Elisa Grieco
Elena Stepaniuk and Elisa GriecoManicurist
Jussi Vuorenlehto and Piergiorgio Del Moro
Jussi Vuorenlehto and Piergiorgio Del MoroCasting Director

Tags

amelia grayblack sequin dresssequin dressone shoulder dresssilver shoulder bagmetallic shoulder bagsilver bag

Description

Amelia Gray is photographed by Mark Seliger for the Gucci Monte Carlo Second Chapter campaign. She sits cross-legged near an illuminated turquoise pool at night, wearing a sparkling black one-shoulder sequined evening gown with a high leg slit. A metallic silver shoulder bag rests on her arm, paired with strappy black heeled sandals. The scene is artfully illuminated against dark, warm-toned architectural reflections in the background.

Style

Vertical, Commercial, Sensual, Glossy

Techniques

Hard Light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Silver (metallic) (20%)

Background

Outdoor Pool

Context

Advertising Campaign