Gucci 'Gucci Monte Carlo Second Chapter' 2026 Ad Campaign 2026
Associated creatives
DemnaGucci Creative Director
Riccardo ZanolaArt Director
Mark SeligerPhotographer
Marcell RevVideographer
Tian Xi WeiModels
Amelia GrayModels
Anok YaiModels
Elisabetta DessyModels
Emma KochModels
Kayako HiguchiModels
Felix FriedmanModels
Ibrahima KaneModels
and Samuel WatsonModels
Marie ChaixStylist
Anthony TurnerHair
Sam VisserMakeup
Elena Stepaniuk and Elisa GriecoManicurist
Jussi Vuorenlehto and Piergiorgio Del MoroCasting Director
Tags
Description
This photograph is part of the Gucci Monte Carlo Second Chapter 2026 ad campaign, captured by photographer Mark Seliger with art direction by Riccardo Zanola and creative direction by Demna. The image features a model wearing dark sunglasses and a black floral print long-sleeve top paired with a matching pleated skirt. She carries a large white patterned tote bag slung over her shoulder and wears black pointed-toe heels with metallic hardware details. She stands outdoors on a paved surface with a grand white architectural building featuring arched details visible in the background under clear daylight.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Pure White (30%)
Background
Residential Building
Context
Advertising Campaign