Gucci 'Gucci Monte Carlo Second Chapter' 2026 Ad Campaign 2026
Associated creatives
DemnaGucci Creative Director
Riccardo ZanolaArt Director
Mark SeligerPhotographer
Marcell RevVideographer
Tian Xi WeiModels
Amelia GrayModels
Anok YaiModels
Elisabetta DessyModels
Emma KochModels
Kayako HiguchiModels
Felix FriedmanModels
Ibrahima KaneModels
and Samuel WatsonModels
Marie ChaixStylist
Anthony TurnerHair
Sam VisserMakeup
Elena Stepaniuk and Elisa GriecoManicurist
Jussi Vuorenlehto and Piergiorgio Del MoroCasting Director
Tags
Description
Tian Xi Wei poses on a balustrade terrace against an open blue ocean for the Gucci Monte Carlo Second Chapter 2026 advertising campaign. Photographed by Mark Seliger with creative direction by Demna and styling by Marie Chaix, the composition highlights a tailored light pink single-button blazer worn open at the chest with matching slim-leg trousers featuring slit cuffs. She holds a large beige patterned tote bag at her side and wears black pointed-toe stiletto pumps with gold hardware. Bright natural sunlight casts subtle shadows across the architectural balustrade and stone pillar framing the coastal horizon.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Blush (60%)
Jet Black (20%)
Beige (20%)
Background
Ocean
Context
Advertising Campaign