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BrandGucci
Project'Gucci Monte Carlo Second Chapter' 2026 Ad Campaign
Model Amelia Gray posing between two ceramic leopard statues on a parquet floor with a Gucci monogram bucket bag.

Gucci 'Gucci Monte Carlo Second Chapter' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Mark Seliger
Mark SeligerPhotographer
Marcell Rev
Marcell RevVideographer
Tian Xi Wei
Tian Xi WeiModels
Amelia Gray
Amelia GrayModels
Anok Yai
Anok YaiModels
Elisabetta Dessy
Elisabetta DessyModels
Emma Koch
Emma KochModels
Kayako Higuchi
Kayako HiguchiModels
Felix Friedman
Felix FriedmanModels
Ibrahima Kane
Ibrahima KaneModels
and Samuel Watson
and Samuel WatsonModels
Marie Chaix
Marie ChaixStylist
Anthony Turner
Anthony TurnerHair
Sam Visser
Sam VisserMakeup
Elena Stepaniuk and Elisa Grieco
Elena Stepaniuk and Elisa GriecoManicurist
Jussi Vuorenlehto and Piergiorgio Del Moro
Jussi Vuorenlehto and Piergiorgio Del MoroCasting Director

Tags

amelia graymodel posingwoman on floorgucci monogram bagmonogram bucket baggucci bagblack sheer topblack pointed heelshorsebit heels

Description

Fashion campaign photograph by Mark Seliger for the Gucci Monte Carlo Second Chapter collection. Model Amelia Gray poses seated on a herringbone parquet floor between two large, glazed ceramic leopard sculptures. She wears a sheer black long-sleeved top paired with dark patterned trousers, black pointed horsebit pumps, and a classic Gucci monogram crossbody bucket bag with signature webbing. Fluted columns and large, sheer-draped windows form the bright neoclassical architectural background.

Style

Horizontal, Commercial, Polished

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (80%)
Beige (20%)

Background

No taxonomy match

Context

Advertising Campaign