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Model in grey Gucci monogram turtleneck and dark denim jeans lying on white snow with a silver duffel bag.

Gucci Holiday 2024 Chapter 2 & 4 Ad Campaign 2024

About

This portrait from the Gucci Holiday 2024 Chapter 2 and 4 ad campaign features a male model lying down on a textured white snow background. He wears a grey turtleneck sweater featuring the Gucci monogram pattern, dark blue denim jeans, and a black belt with a gold-tone double G buckle. Positioned beside him on the snow is a large, reflective silver cylindrical duffel bag. The overhead framing captures a relaxed pose with soft, even lighting that highlights the textures of the knitwear and the snowy ground.

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Background

Snowfield

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Advertising Campaign