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Dakota Johnson holding a burgundy handbag and wearing a dark blazer in a festive room with a checkered floor

Gucci Holiday 2024 Chapter 2 & 4 Ad Campaign 2024

Associated creatives

Tags

Description

Dakota Johnson poses as the central figure in an interior setting decorated with warm string lights and a black-and-white checkered floor for Gucci Holiday 2024 Chapter 2 & 4 Ad Campaign, photographed by Anthony Seklaoui with creative direction by Sabato De Sarno. She wears a dark double-breasted blazer and shorts ensemble, accented by a pearl choker necklace, and holds a structured burgundy leather handbag with a gold-tone closure. Several other models stand in the background under soft lighting, contributing to a celebratory party atmosphere. The composition is framed vertically, capturing the foreground subject with sharp clarity while background figures remain slightly diffused.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Burgundy (40%)

Background

Hotel Lobby

Context

Advertising Campaign