Logo
  • Home
  • ·Media
  • ·Gucci Holiday 2024 Chapter 2 Campaign Portrait
BrandGucci
ProjectHoliday 2024 Chapter 2 & 4 Ad Campaign
Man with curly brown hair wearing sunglasses and a grey Gucci sweater against a snowy mountain backdrop.

Gucci Holiday 2024 Chapter 2 & 4 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Dakota Johnson
Dakota JohnsonModels
Kendall Jenner
Kendall JennerModels
Mark Foster
Mark FosterModels
Addison Soens
Addison SoensModels
Violet Hume
Violet HumeModels
Kirsty Hume
Kirsty HumeModels
and Diane Chiu
and Diane ChiuModels
Francesca Burns
Francesca BurnsStylist
Shay Ashual
Shay AshualHair
Diane Kendal
Diane KendalMakeup

Tags

man wearing grey sweatergrey sweatermanman with curly haircurly hair

Description

This advertising campaign portrait for Gucci's Holiday 2024 Chapter 2 & 4 project features a model with curly brown hair wearing dark sunglasses, a white collared shirt with a black tie, and a grey knit sweater bearing the Gucci logo. The subject is captured outdoors against a bright, snowy mountain landscape under natural daylight. The styling and clean composition highlight luxury apparel with a distinct seasonal aesthetic.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Medium Grey (70%)
Jet Black (30%)

Background

Mountain

Context

Advertising Campaign