Holiday 2024 Chapter 2 & 4 Ad Campaign 2024

Description

This image for the Gucci Holiday 2024 Chapter 2 & 4 ad campaign features a group of four models relaxing in white deck chairs set against a vast snow-covered mountain backdrop. The models wear layered winter knitwear, white leggings, and monogram boots, with their eyes closed as if sunbathing in the alpine environment. The composition is brightly lit by natural daylight, emphasizing the crisp white snow and cream-toned apparel textures. Anthony Seklaoui photographed the scene with creative direction by Sabato De Sarno, art direction by Riccardo Zanola, and styling by Francesca Burns.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Snowfield

Context

Advertising Campaign