Gucci Holiday 2024 Chapter 2 & 4 Ad Campaign 2024

Description

This portrait from Gucci's Holiday 2024 Chapter 2 & 4 ad campaign features actress Dakota Johnson posing against a backdrop adorned with warm fairy lights. Styled by Francesca Burns, she wears a black dress with intricate embellishments along the neckline and hemline, paired with a matching black shoulder bag and pearl jewellery. In the background, a man in a formal black tuxedo and bow tie stands softly illuminated. Photographed by Anthony Seklaoui with creative direction by Sabato De Sarno, the scene employs soft lighting and warm color grading to evoke an intimate, festive atmosphere.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign