Logo
  • Home
  • ·Media
  • ·Gucci Holiday 2024 Chapter 2 Ad Campaign Sequin Dress
BrandGucci
ProjectHoliday 2024 Chapter 2 & 4 Ad Campaign
Model in glittering sequin dress wearing diamond choker holding a silver handbag in dim interior

Gucci Holiday 2024 Chapter 2 & 4 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Marcell Rev
Marcell RevDirector
Anthony Seklaoui
Anthony SeklaouiPhotographer
Dakota Johnson
Dakota JohnsonModels
Kendall Jenner
Kendall JennerModels
Mark Foster
Mark FosterModels
Addison Soens
Addison SoensModels
Violet Hume
Violet HumeModels
Kirsty Hume
Kirsty HumeModels
and Diane Chiu
and Diane ChiuModels
Francesca Burns
Francesca BurnsStylist
Shay Ashual
Shay AshualHair
Diane Kendal
Diane KendalMakeup

Tags

woman in sequin dresssequin dressdresssilver shoulder bagsilver handbagshoulder baghandbagdiamond chokerchokernecklace

Description

This image is part of the Gucci Holiday 2024 Chapter 2 & 4 ad campaign, photographed by Anthony Seklaoui with creative direction by Sabato De Sarno and art direction by Riccardo Zanola. The central model stands prominently in a dimly lit interior setting, wearing a reflective sequin dress that transitions from gold to silver tones, complemented by a sparkling diamond choker and a metallic silver shoulder bag with chain strap. Her makeup features dramatic winged eyeliner, and her dark hair is styled sleekly back. The background reveals an evening social gathering or party atmosphere with blurred figures in dark attire standing near warm interior lighting.

Style

Editorial, Vertical, Moody, Warm

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Gold (50%)
Silver (metallic) (50%)

Background

Hotel Room

Context

Advertising Campaign