Gucci Holiday 2024 Chapter 2 & 4 Ad Campaign 2024

Description

Actress Dakota Johnson poses prominently in the foreground for the Gucci Holiday 2024 ad campaign, photographed by Anthony Seklaoui with art direction by Riccardo Zanola. She wears a sleeveless pink dress intricately adorned with shimmering crystals and silver embellishments, styled with long brown hair featuring bangs. In the softly lit background, several figures are visible near warm festive string lights, creating an intimate party atmosphere. The shot reflects creative direction by Sabato De Sarno, with hair by Shay Ashual and makeup by Diane Kendal.

Style

Editorial, Vertical, Warm, Clean

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign