Holiday 2024 Chapter 2 & 4 Ad Campaign 2024

Description

A polished brass bellhop cart sits centered in a grand hotel lobby, piled high with an assortment of Gucci monogram canvas luggage featuring signature red and green web stripes and brown leather trim. A matching white Gucci shopping bag hangs from the top rail of the cart. The floor is composed of a high-contrast black and white checkerboard marble tile pattern. In the background, a sweeping staircase with ornate dark iron railings ascends alongside a wall with warm, vertical glowing lights. The lighting is soft and warm, highlighting the metallic fixtures and the textured surfaces of the trunks and bags. This image forms part of the Gucci Holiday 2024 Chapter 2 and 4 ad campaign.

Style

Vertical, Commercial, Warm

Industries

Luxury Fashion Houses

Color

Background

Hotel Lobby

Context

Advertising Campaign