FILA China Skyrunner 2020

Description

This dynamic image for the FILA China Skyrunner project captures a low-angle perspective of legs and feet elevated against a backdrop of towering modern skyscrapers and a clear blue sky. The subject wears chunky white sneakers featuring burgundy and grey panels, paired with black ribbed crew socks accented by double white stripes. The composition emphasizes height, urban architecture, and athletic footwear styling. Natural daylight illuminates the scene, highlighting the textures of the footwear and socks. The shot was styled by Kirsty Barros with creative agency support from Paper Stone Scissors.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

Residential Building

Context

Advertising Campaign