Group of four models in FILA sportswear walking outdoors near rocky terrain and a modern building under a clear blue sky

Model wearing a color-blocked puffer jacket and blue sunglasses outdoors against modern high-rise buildings.

Hand holding up a colourful FILA China sneaker against a clear blue sky for the Skyrunner project campaign.

Model wearing red top and white sneakers with red socks against a red and white geometric backdrop

Man wearing white sunglasses and black hoodie posing outdoors against tall city skyscrapers

Model in red and black long-sleeve sweater and pleated skirt reclining on white steps against a red wall and rocky background

Woman in blue and white sportswear leaning against a bright red architectural frame outdoors

Man wearing sunglasses, white patterned sweatshirt, and sneakers seated on a rocky outcrop against a clear blue sky.

Low angle shot of a person wearing FILA China sneakers and black crew socks with white stripes against tall modern buildings and blue sky

Model in red and black long-sleeve top wearing a pleated skirt and white sneakers against a red backdrop

Two models posing within red architectural frames against an urban skyline backdrop for FILA China Skyrunner campaign.

Two pairs of FILA sneakers displayed on a stepped white architectural structure with red accents and sharp shadows.

Black man wearing a FILA colourblocked jacket posing near a bright red frame against rocky terrain and an urban building.

Two models in FILA China apparel seated on white stairs against a rocky coastal landscape background

Retail storefront window display featuring FILA China sportswear apparel, mannequins, and promotional graphics.

FILA China Skyrunner 2020

About

The Skyrunner campaign for FILA China presents a high-impact fusion of urban architecture and rugged natural landscapes. The project leans into a clean, graphic aesthetic, utilizing vibrant red structural elements as framing devices against high-rise city backdrops and textured rock formations. The imagery captures a contemporary athletic spirit through sharp natural light and saturated primary colors. Creative direction by Lucy Jane Brand, alongside the creative agency Paper Stone Scissors, defines this visual identity. Photographed by Georges Antoni with videography by Ribal Hosn, the campaign features polished streetwear and technical sportswear styling. The production emphasizes geometric precision and dynamic posing, balanced by the expertise of fashion stylist Kirsty Barros, hair stylist Daren Borthwick, and make-up artist Victoria Baron.