Jean-Yves Lemoigne, Photographer, London

Description

This dynamic commercial image, photographed and art-directed by Jean-Yves Lemoigne, features an East Asian woman striking an athletic pose. She wears a vibrant red short-sleeved jersey layered over a white sheer textured long-sleeve top, paired with distressed black denim jeans featuring ripped knees and white athletic sneakers. The subject is positioned mid-air over a glossy, reflective blue crinkled surface that creates dramatic angular shapes and highlights. The background consists of a soft, gradient pastel green wall, complemented by a prominent white Nike swoosh logo in the bottom left corner. The composition captures a sense of energetic movement with clean studio lighting and crisp color saturation.

Style

Horizontal, Commercial, Saturated, Warm

Techniques

Natural light

Industries

Sportswear

Color

Background

Gradient

Context

Advertising Campaign