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BrandCAKE
ProjectBrand Identity
A hand holding up a beverage can against a clear blue sky for the CAKE brand identity project.

CAKE Brand Identity 2025

Associated creatives

Daniel Ting Chong
Daniel Ting ChongGraphic Design
Jordan Metcalf
Jordan MetcalfGraphic Design
Andy Fenner and Marco Simal
Andy Fenner and Marco SimalCreative Direction
Frances Marais
Frances MaraisPhotography
Danica Deverill
Danica DeverillPhotography

Tags

beverage candrink cancansparkling tonic coffee cancoffee cantonic coffee canhand holding canhand

Description

This image for the CAKE brand identity project features a hand holding up a beverage can against a solid blue sky. The can displays vertical brown and orange stripes with light blue typography reading cake, alongside smaller text indicating sparkling tonic coffee. The lighting is bright and direct, casting sharp shadows on the arm and hand holding the product. The composition is clean, centered, and minimal, emphasizing the graphic packaging design.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Beverages

Color

Rust (50%)
Chocolate (30%)
Sky Blue (20%)

Background

Clear Sky

Context

Advertising Campaign