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BrandCAKE
ProjectBrand Identity
Fluted glass of beige beverage with a yellow straw against a solid cream background with bold white typography.

CAKE Brand Identity 2025

Associated creatives

Daniel Ting Chong
Daniel Ting ChongGraphic Design
Jordan Metcalf
Jordan MetcalfGraphic Design
Andy Fenner and Marco Simal
Andy Fenner and Marco SimalCreative Direction
Frances Marais
Frances MaraisPhotography
Danica Deverill
Danica DeverillPhotography

Tags

beverage in glassbeverageglassyellow strawstrawfluted glass

Description

This commercial image from the Brand Identity project for CAKE features a fluted glass filled with a creamy beige beverage and a bright yellow straw. The composition is centered against a solid warm cream background overlaid with bold white typography spelling out the brand name. Clean studio lighting highlights the vertical ridges of the glass and the smooth surface of the drink. Frances Marais and Danica Deverill served as photographers, with graphic design by Daniel Ting Chong and Jordan Metcalf, and creative direction by Andy Fenner and Marco Simal.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Soft Light

Industries

Beverages

Color

Camel (50%)
Lemon (50%)

Background

Solid Colour

Context

Advertising Campaign