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Brand
CAKE
ProjectBrand Identity

CAKE Brand Identity 2025

Associated creatives

Daniel Ting Chong
Daniel Ting ChongGraphic Design
Jordan Metcalf
Jordan MetcalfGraphic Design
Andy Fenner and Marco Simal
Andy Fenner and Marco SimalCreative Direction
Frances Marais
Frances MaraisPhotography
Danica Deverill
Danica DeverillPhotography

Tags

cake brand identity videobrand identity videocake packaging designpackaging designmotion graphics animationmotion graphics

Description

This motion graphics video presents the brand identity project for CAKE, featuring dynamic animations of product packaging against a soft, blurred floral meadow background. The visual sequence transitions through various graphic layouts, incorporating bold typography, vertical stripes, and a vibrant color palette of deep blue, pink, and yellow. Daniel Ting Chong and Jordan Metcalf handled the graphic design, with creative direction by Andy Fenner and Marco Simal, and photography by Frances Marais and Danica Deverill. The overall aesthetic is playful and graphic, utilizing motion design to showcase packaging elements.