CAKE Brand Identity 2025

Description

This video features an animated brand identity project for CAKE created under the direction of Daniel Ting Chong, Jordan Metcalf, Andy Fenner, and Marco Simal, with photography by Frances Marais and Danica Deverill. The visual sequence displays a stylised flower icon centring the frame against solid, shifting background colours ranging from deep blue and teal to vibrant yellow. The flower icon itself subtly morphs and multiplies across frames in a clean, graphic design style. The motion graphic work showcases minimalist composition and bold use of contrasting colour blocks throughout the sequence.