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Brand
CAKE
ProjectBrand Identity

CAKE Brand Identity 2025

Associated creatives

Daniel Ting Chong
Daniel Ting ChongGraphic Design
Jordan Metcalf
Jordan MetcalfGraphic Design
Andy Fenner and Marco Simal
Andy Fenner and Marco SimalCreative Direction
Frances Marais
Frances MaraisPhotography
Danica Deverill
Danica DeverillPhotography

Tags

cake brand identitywhite typographyyellow backgroundmotion graphicsbrand identitytypography

Description

This motion graphics video showcases the brand identity for CAKE, featuring bold, custom white typography set against a vibrant solid yellow background. Small stylized flower icons animate in the upper right corner to complement the clean layout. The piece incorporates graphic design elements by Daniel Ting Chong and Jordan Metcalf, with creative direction by Andy Fenner and Marco Simal. The animation relies on crisp vector aesthetics and clean graphic forms.